Enzo Ferrari came to be known as the "the Pope of the North." The more he won, the more movie stars, business leaders and politicians gravitated to Maranello, as if by pilgrimage. His clients--he always called them clients, not customers--included Nelson Rockefeller, Jimmy Stewart, William Holden and Prince Bernhard of the Netherlands.
Appointments with Ferrari were as coveted as a papal audience. The clienti entered an archway in a low ochre block and sat waiting--and waiting--in a bare cubicle outside Ferrari's office. They delay was his passive aggressive means of expressing his disdain; in his view, the clienti rare deserved such exquisite cars.